Research how qualitative research is employed in marketing and describe how qualitative research tools can be used to aid in decision making.
Problem 1. Describe specific qualitative methods and tools that could be used within your discipline to gather data. Include your rationale.
Problem 2. Evaluate their effectiveness with respect to certain areas within your discipline.
Problem 3. Include company or organizational examples within your essay, as relevant.
Problem 4. In your opinion, what is the future of qualitative research both within your discipline andin general?