How online mobile and social media tools are changing, Marketing Management

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How online mobile and social media tools are changing

Discussion

Discuss how online, mobile and social media tools are changing the marketing function. How does this compare when marketing to consumers versus businesses? How can this actually make the marketing function more about creating value than just communicating it?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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