Essential of Marketing
1. How might you use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper? Consider that this product is to receive no promotion other than what the retailer will give it, and the product will be offered at a competitive price. Assume the new diaper's name will not be associated with other known products. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. (250 words)
2. Using the broad definition of a product, identify and explain what products are being offered by a shop that specializes in bicycles; by a travel agent; by a supermarket; and, by a new car dealer. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. (250 words)