How many customers are in your target markets

Project Assignment

It is a good time to be an entrepreneur. The availability of cheap computer hardware, software, and high-speed internet has created a powerful base from which to launch new business and expand or transform existing ones. You are required to establish an Internet business plan.

You Final Paper should include:

1. Executive Summary (30 points)

2. Business Description

a. What does your industry look like?

b. What is your mission statement? Goals? Objectives? Business model?

c. What customer needs does your product/service fulfill?

d. What products and services will you offer?

3. Market Analysis

a. Who are your customers?

b. How many customers are in your target markets?

c. Are these markets growing? steady? declining?

4. Competitor Analysis

a. Who are your competitors?

b. What are their strengths and weaknesses?

c. What specific attributes does your product or service have that your competitors' don't?

d. What are your sources of competitive advantage?

5. Operations

a. How will the product be produced or the service delivered?

b. How will customer service be delivered?

c. Who is on the management team and what do they contribute to the business?

d. A domain name

e. How will Web site hosting and development be managed?

f. Marketing and promotion of your website

g. Methods to fund your online business

6. Financial Statements

a. What financing is required to implement the business plan?

b. Who will provide the financing?

c. How profitable will the business be?

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: How many customers are in your target markets
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