Assignment: Audience Analysis " A Message From The University Chair"
We have spent class time talking about the importance of audience to a writer when trying to create an effective message. You have some new skills in your "bank" to help you understand how to address audience concerns, analyze who they are and figure out what they need from a document in order to be compelled to act.
A asks you to combine that knowledge into a short document in which you explain how a writer uses specific information about an audience to encourage them to read and act. Your assignment is to be done in class in groups.
Read below for details about what you are doing and how you should begin your work.
Some Background on the Assignment
Here is an e-mail message that went out to the Marymount community last semester (Fall 2017) . The purpose of the message is to inform the university-wide community about President Shank.
The audience is faculty, full and part time, staff and students at Marymount University. The writer does an excellent job of connecting with this audience after a careful analysis of their needs and concerns and developing effective Reader Benefits throughout the message.
Your Goal: Analyze the Writer's Approach to this Audience
What I want you to do in this assignment is to explain how the writer accomplished the difficult job of announcing the departure of Dr. Shank, president of Marymount University and the situation going forward.
Basically, you are going to write an analysis of the writer's approach. You should take care to use terms and concepts in your analysis that we have discussed in the last few weeks. Specifically, I want you to analyze the following:
1. Who is this audience? Provide a brief audience analysis of your own using any of the strategies we have discussed so far.
2. What evidence in the message indicates that the writer knows who the readers and what their interests are? What do you see the writer doing to connect with this audience?
3. How does the writer incorporate Reader Benefits to inform in the message?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.