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How does pepsico bring their products to the end-touch-point


Questions:

1. What does channel mean? What is channel strategy?

2. How does PepsiCo bring their products to the end-touch-points?

3. What does vertical marketing channel mean?

4. How many different channel paths does PepsiCo follow? What strategy do they follow in each one of them?

5. How does PepsiCo use push-pull strategy? What role does PepsiCo have? What role do retailers have?

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