Consider the following questions:
1) How does market segmentation differ from market targeting?
2) In the context of marketing, what is a product's "position"? How do marketers know what it is?
3) What is the difference between a "product" and a "solution" and how would the marketing differ for each offering?
4) Is it appropriate that marketers focus on such a young market with high-priced clothing?
5) What is a brand? How does branding help both buyers and sellers?
6) Describe the key functions performed by marketing channel members.
7) What is the difference between the supply chain and the demand chain? And why is understanding these processes so important to successful marketing?
8) Why is the "value proposition" so critical to the success of marketing?