How does internal market for innovation at nypro function


Case : Managing Innovation at Nypro

Case Overview: Nypro is the world's leading injection molder of precision plastic parts, operating a global network of 21 plants. Nypro's strategy is for each plant to offer identical capabilities, because its customers are global companies with worldwide sourcing needs. The case describes the way Nypro manages product and process innovation across the global plant network.

Subjects Covered:
Innovation; International operations; Manufacturing policy; Manufacturing strategy; Process innovation; Technological change

Case Questions:

1. How does the internal market for innovation at Nypro function?

2. How does Lankton manage the process?

3. How would you go about making the Nova Plast decision?

N.B.: You never need to look up for information beyond the case to do well in the class. The key is to using the information provided effectively. Collecting additional data is more likely than not to be a distraction.

Attachment:- nypro_case.rar

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Marketing Management: How does internal market for innovation at nypro function
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