Assignment
Please read: Why did Wal-Mart Fail in Germany in Week 3 materials on Canvas and answer the following questions:
Wal-Mart entered the German market in 1997 with the acquisition of the Wertkauf chain. Wal-Mart expanded its operations in Germany in 1998 when it acquired the Spar chain of discount stores. Despite these acquisitions and the ready start they gave the company, Wal-Mart stumbled badly in the market, and ultimately withdrew in 2007.
1. What contributed to Wal-Mart CEO Rob Tairk's failure to successfully lead Wal-Mart's German operations? Do you think Wal-Mart should have appointed a German citizen to run the stores in Germany? What challenges might a German leader have faced?
2. How does culture affect companies? Why did Wal-Mart have such a difficult time connecting with consumers in Germany?
3. What could Wal-Mart have done to better meet the needs of German consumers?
Note: Your answer should be about a page double spaced.