How does cause or corporate societal marketing affect your personal consumer behavior? Do you ever buy or not buy any products or services from a company because of its environmental policies or programs? Why or why not?
What, to you, is the most important topic in this chapter? Why?
Ethics Simulation
Did you take the position of the critic or the marketing professional about the impact of advertising? Did the other side have valid points?
Are there other points you like to have made but were not included in the choices available in the simulation?
Strategic Marketing Simulation
Did classifying the three products into Boston Consulting Group (BCG) categories help you make decisions?
Why is individual as well as institutional credibility critical to public relations practice?