Assignment
Write a 8-15 sentences to summarize the article and 8-15 sentences to answer the case question
Summary
Ketchen, D.J., Snow, C.C., & Street, V. 2004. Improving firm performance by matching strategic decision-making processes to competitive dynamics. Academy of Management Executive, 18(4): 29-43. (L)
Case study
• Case: Aldi: The Dark Horse Discounter
• Case questions:
1. Should Wal-Mart be worried about Aldi? Why? Should Aldi be worried about Wal-Mart? Why?
2. Do you believe Aldi to be at a competitive advantage or disadvantage relative to Wal-Mart?
3. What is Aldi's generic strategy (according to Porter)?
4. How do you think Wal-Mart will react? Is the response appropriate, in your opinion?
5. In locating its stores, should Aldi avoid locating close to a Wal-Mart store?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.