You have recently inherited your grandfather's coffee shop, The Broadway Cafe, which is conveniently located in downtown Denver. The cafe offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads.
To build a sense of community you have provided a mechanism on the business Web site where customers can communicate and post feedback. You review the communication daily to help understand customer issues and concerns.
1. How do you respond? Is the customer's viewpoint ethical?
2. How do you encourage an open line of communication with your customers and still maintain an open forum on your Web site?
The Broadway Cafe needs to take advantage of e-business strategies if it wants to remain competitive. Create a document that discusses the many e-business strategies that The Broadway Cafe could use to increase revenue. Be sure to focus on the different areas of business such as marketing, finance, accounting, sales, customer service, and human resources.
3. Explain how understanding e-business can help you achieve success in each of these areas. A few questions you might want to address include
What type of e-business would you deploy at The Broadway Cafe?
How can an e-business strategy help The Broadway Cafe attract customers and increase sales?
What types of metrics would you want to track on your e-business Web site?
How could you use an e-business strategy to partner with suppliers?
How could a portal help your employees?
Would you use Kiosks in the cafe?