How do tactics add value to the customer


Writing Assignment - Choose a company that you feel has done an excellent job of showing social responsibility in their marketing practices

Questions to Answer in Writing Assignment:

• What does this company do?

• Who is their Target Market?

• Why did you choose this company?

• What tactics or strategies did the company use to portray that it was "ethically or socially" responsible?

• How do these tactics add value to the customer?

• Are there any other tactics or strategies that this company could do to further support an ethical or social responsible standing?
500 words - including 2 outside sources.

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Marketing Management: How do tactics add value to the customer
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