How do marketers use branded entertainment and support, Marketing Management

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How do marketers use branded entertainment and support

1. What is digital media? How do marketers use Web site advertising, mobile advertising, and video sharing in their digital media activities? What are owned, paid, and earned media?

2. How do marketers use branded entertainment and support media such as directories, out-of-home media, and place-based media to communicate with consumers?

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Marketing Management: How do marketers use branded entertainment and support

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Marketing Management: How do marketers use branded entertainment and support

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