Homework
Details
This homework has 4 parts. Answer each question. One paragraph for each answer.
I. What competencies were you able to develop in researching and writing the course Comprehensive Project? How did you leverage knowledge gained in the intellipath homework (Units 1- 4) in completing the Comprehensive Project? How will these competencies and knowledge support your career advancement in management?
II. Marketers must consider the strategic implications of buyer behavior, market segmentation, product positioning, pricing, distribution, advertising management, and customer relationship management. Analyze how your strategic marketing plan fits with your mission statement and goals and what type of target audience would your pricing objectives likely to positively affect.
III. Detail how you will use relationship management to ensure loyalty to your product and the brand.
IV. What role does technology play in supporting your customer relationship management plan?
Format your homework according to the following formatting requirements:
I. The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
II. The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
III. Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.