Assignment Description
Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
Key Assignment
You have met with your client and colleagues regarding the marketing plan. Based on the feedback from your colleagues and others, you are now ready to pull the completed final plan together.
•Company overview: Add the information from your Week 1 Individual Project that describes your company (50-75 words).
•Competition: Identify the top competitor of your brand (50-75 words).
•Research and the marketing strategy: Add information about the importance of research and marketing strategy for the brand. Add information from the strengths, weaknesses, opportunities, and threats (SWOT) analysis in this section (50-75 words).
•The marketing mix objectives: Describe the objectives of the marketing mix for your brand: product, price, place, and promotion (50-75 words).
•Product positioning strategy: Add a positioning strategy for your product that is designed to change the perception of the current product (50-100 words).
•Customer profile: Include the details related to your customer's demographics and psychographics and the two segments that you created from your Week 3 Discussion Board assignment (50-100 words).
•Marketing communications: Write a section that explains an advertising or messaging concept to help tell customers about the brand. Think about a television commercial, radio spot, print or banner advertisement, or a social media message (50-100 words).
•Distribution of the product: Explain 1 place to sell your product (25-50 words).
Assignment Objectives
Explain functional planning strategies and assess marketing's role in strategic planning
Summarize the major channel alternatives open to a company.
350-650 words
2 Assignment Description
Review and reflect on the knowledge you have gained from this course. Based on your review and reflection, write at least 3 paragraphs on the following:
•From your IP4, explain how your product is planned for expansion into the global marketplace (100-200 words)
•What were the most compelling topics learned in this course? (100-200 words)
•How did participating in discussions help your understanding of the subject matter? Is anything still unclear that could be clarified? (200 words)
The main post should include at least 1 reference to research sources, and all sources should be cited using APA format.
Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about his or her Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following
questions:
•What did you learn from your classmate's posting?
•What additional questions do you have after reading the posting?
•What clarification do you need regarding the posting?
•What differences or similarities do you see between your posting and other classmates' postings?
For assistance with your assignment, please use your text, Web resources, and all course materials.
Assignment Objectives
Explain functional planning strategies and assess marketing's role in strategic planning
Describe approaches to entering international markets
400-600