Assignment: Implementing Marketing Strategy
Find an article about an organization or company changing its marketing strategy. Post a link to the article. What were the reasons for the change? How did the organization approach the development and implementation of the new strategy? What method of marketing implementation was used? Were they successful in their attempts? Why or why not? Would you suggest another method of implementation? Which one and why?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.