Assignment
1st management
In Chapter 4 we are learning about a company's Resources, Capabilities, and Competitiveness? What are your company's current resources? What capabilities do you as an employee bring to your organization to help your current employer? Who is your current organization's competition? How can you as an employee/manager make all three of these items better for your employer.
Your answer must be at least 250 words
2nd marketing
TedTalk video: "The Paradox of Choice" by Barry Schwartz.
Your response should be a minimum of approximately 200 words and MUST address each question posed. Please DO NOT give me ONE LONG PARAGRAPH. Organize your thoughts.
Take the time to formulate a thoughtful/specific response as the points you are awarded are reflective of the level of detail and care you put into your response. For example, points will be deducted if you provide a two-sentence response that does not address the specific question.
Questions for Reflection:
1. What, according to Barry Schwartz, the official dogma? Explain why it may not be true.
2. How may having too many choices as a consumer affect consumer buying?
3. How can having too many choices affect consumer satisfaction?
4. What according to Barry Schwartz, is the key to happiness?
5. According to Barry Schwartz, what are the two that happens when you shatter the fishbowl?
3rd marketing
1. Read: Case 3.5 - Is Your Dog A Cheesehead? Targeting the Premium Pet Market (the case information (scenario, questions, and tables are located within our course lab under week three folder (Chapter 23 Part Three Cases)
This case study presentation will be submitted in a PowerPoint document and MUST contain a minimum of narration but preferably video of you presenting your responses to this case study.
• Create: A PowerPoint presentation. Keep your slides clutter free.
• Use: the PowerPoint video tool (directly within the presentation. However, you may also use screencastomatic (present while having your presentation up on the screen with a small video of you in the corner of the screen.
Your presentation MUST include:
1. Introduction
2. Summary of Case
3. Problem statement
4. Analysis
5. Selected solution
6. Justification of the selected solution
7. YOU MUST INCLUDE A SLIDE FOR EACH ITEM LISTED ABOVE WITHIN YOUR PRESENTATION.
8. Be sure to answer/address ALL of the questions given for the case. Separate slide for each question.
There are no short cuts to case presentations but a formalized methodology that enables the case presenter the optimal way to solve the case problem.
There are no exact answers or perfect solutions to case problems. Indeed, each recommended solution and justification can and is usually different comparatively among a group of respondents.
The solution must fit the case and must be vigorously supported.
Your responses must be complete, using terminology and concepts presented in the primary textbook as well as supplementary resources.
Be sure to cite your resources and provide the references at the end of the presentation.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.