How are the given mechanisms derived


Marketing Assignment

Length: 1000 Words.

Topic is:

What are ‘mechanisms' which explain business relationship performance, and how are these mechanisms derived from different underlying theories? What are ‘instruments' that allow companies to affect these mechanisms? Please provide examples for each instrument you introduce.

My writing part is: relational norms perspective

The journal on the attachment has a table that can be written in the order of each question as the structure of the article. It can't be written more than 1000 words, but it can't be too much reference. These do not need to use academic journals and have a star rating on the cited articles.

Article: A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance by Robert W. Palmatier, Rajiv P. Dant, & Dhruv Grewal.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

Attachment:- Lecture-Introduction-to-Relationship-Marketing.zip

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