Discussion: Social Media
For the product in your marketing plan, describe an internet/social media promotion plan. Choose a Web 1.0, Web 2.0, or mixed approach (as described in the Pitts and Stotlar text), and justify your approach. Explain how this approach is integrated with your marketing mix, how it successfully reaches your target market, and why it is a good fit for your product.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.