Question 1: What are some examples of high and low involvement purchases that your organization has made in the past?
Question 2: What decision-making process did your organization follow to make these purchases?
Question 3: How do organizational buyers collect information to make purchasing decisions?
Watch the following video: https://blog.ted.com/2006/09/malcolm_gladwel_1.php
Write at least 300 to 400 words discussing the major ideas that Malcom Gladwel brings to consumer behavior.