Google should focus on to sustain its competitive advantage


Discuss the folllowing:

TOPIC 1 - ORGANISATION ENVIRONMENT

Identify and critically examine the four most important elements from the global general and/or task environments that Google should focus on to sustain its competitive advantage.

TOPIC 2 - DIVERSITY MANAGEMENT

Explain and critically examine why relatively few women have been able to break through the glass ceiling. Explore how managers and organisations can improve gender equality in the workplace.

The aims of this assessment are to provide you with an opportunity to:

• demonstrate your understanding of the challenges that managers face

• learn about and identity the skills and abilities required for managing

• perform in-depth research on matters relating to contemporary management

• develop your critical thinking skills so you can present a balanced view of management theory and organisational practice

• critically reflect on your own philosophy, goals and skills about managing

• develop and practice your formal written communication skills

• develop your APA citation and referencing skills

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Other Management: Google should focus on to sustain its competitive advantage
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