Global Business Cases: Semiconnected Inc. and Justin Marshall
Read the two cases: (1) Minicase: Semiconnected Inc. - Must It Reorganize? and (2) Minicase: Justin Marshall - A Failed Global Leadership Opportunity. Discuss what organizational structure SemiConnected Inc. should have used when it decided to set up its first foreign plant in Taiwan. In the case for Justin Marshall, discuss cultural differences that led to Justin's failure in his leadership role of the company's Asia/Pacific division.