The goal of this project is to provide you with an opportunity to integrate all that you have learned into a global branding campaign. As a brand with presence in many countries around the world, Kit Kat is the designated brand for this project.
1. Global Brand Briefing: Situation Analysis
2. Consumer Insights and Media Profile: A cross-cultural analysis of the target consumer groups in Colombia, with a focus on their lifestyle characteristics, media habits, as well as attitude and behavior regarding Kit Kat and the product category.
3. Advertising Recommendations