Give a brief overview of the other businesses in the market


Homework

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For this homework, suppose that you work for a consulting firm, and that you have been asked to research a company and make a presentation to your client.

For the presentation:

i. Choose a major U.S. company,
ii. Research the company and the market(s) in which it competes, and
iii. Prepare a presentation of 10-12 PowerPoint slides (with detailed speaker notes).

Using information from the business press, AIU's Library, IBIS World, and the Internet, addresses the following in your slides:

I. Describe the firm, include such information as its:

i. products or services
ii. annual sales, and
iii. market share (this information is readily available in the IBIS World database.)

II. Describe the market(s) in which it operates.

i. For instance, does it operate within an oligopoly or monopolistically competitive market, a perfectly competitive market, or is it a monopoly? (Choose the closest fit.)

ii. Explain.

III. Does it operate in only one region of the United States? Does it operate nationally or internationally? Explain.

IV. Who are its competitors?

i. Give a brief overview of the other businesses in the market that it competes against.

V. Identify and explain at least 2 economic concepts that this firm seems to use to its advantage.

i. Examples might include product differentiation; attainment of economies of scale; advertising; whether the firm is regional, national, or international; and so on.

VI. Include an explanation of how any significant recent events or changes in this market have affected this firm. Examples are mergers and acquisitions, technological change, legal issues, whether market demand is expanding, and so on.

VII. Provide your evaluation of how this firm might better respond to the challenges it faces.

Format your homework according to the following formatting requirements:

i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.

iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Marketing Management: Give a brief overview of the other businesses in the market
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