Fundamentals of strategic management



The ultimate goal of effective strategic management is to achieve and maintain a competitive advantage (David, 2013). We've spent time understanding the fundamentals of strategic management: formulation, implementation and evaluation. As you think over the learning concepts  and the goal of achieving and maintaining a competitive advantage you must also think about effective decision making, which is critical to an organization's success.

In your opinion, what is the single major benefit of using a strategic management approach to decision making? There is really no right or wrong answer , however, please support and justify your answer using APA formatting references.


What was your "aha moment" regarding the strategic management process ? Again, there is no right or wrong answer, but please explain why you thought this moment of learning was so critical to your overall understanding of strategic management.



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Business Management: Fundamentals of strategic management
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