The ultimate goal of effective strategic management is to achieve and maintain a competitive advantage (David, 2013). We've spent time understanding the fundamentals of strategic management: formulation, implementation and evaluation. As you think over the learning concepts and the goal of achieving and maintaining a competitive advantage you must also think about effective decision making, which is critical to an organization's success.
In your opinion, what is the single major benefit of using a strategic management approach to decision making? There is really no right or wrong answer , however, please support and justify your answer using APA formatting references.
What was your "aha moment" regarding the strategic management process ? Again, there is no right or wrong answer, but please explain why you thought this moment of learning was so critical to your overall understanding of strategic management.