• From the case study, evaluate the efficiency of eBay's evolving business model within the retail auction industry. Next, compare the key difference of the evolving business models of both eBay and its major competitors.
• From the case study, evaluate eBay's new multi-business model in terms of the company's diversification strategy, levering of competencies, sharing of resources between business units, and ability to use product bundling. Provide a rationale to support your response.