Case Scenario:
The manager of my company is deciding whether to develop a brand new product not yet seen in the marketplace or a version of a competitor's product that has already been launched into the marketplace.
Management has called a meeting to discuss which way to go. They want to know if they should follow the "first-mover" or "late-mover" theory. I have been assigned the task to develop a presentation for this meeting that will give evidence that either supports or disagrees with these theories.
I will be doing speaker's notes on PowerPoint slides, I will be elaborating in bullet points in my presentation.
I decided that it would be better to come up with a new version of a product already on the marketplace. (What do you think?)
I reviewed Market Penetration, Horizontal Integration, Market Development, Backward Integration, Forward Integration.