Export motives can be classified as reactive or proactive, Marketing Management

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Export motives can be classified as reactive or proactive

1. Export motives can be classified as reactive or proactive. Give examples of each group of export motives. How would you prioritize these motives? Can you think of motives other than those mentioned in the chapter? What are they?

2. What is meant by ‘change agents' in global marketing? Give examples of different types of change agent.

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Marketing Management: Export motives can be classified as reactive or proactive

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Marketing Management: Export motives can be classified as reactive or proactive

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