Assignment
The Evolution Of Marketing Communications, How Brands Are Changing The Way They Are Communicating?
Guidelines
Explore the evolution of marketing over the years and discuss the potential benefits of advertising campaign to a company or a brand.
Then you should select two advertising campaigns and develop a critical link between the literature and the objectives/functions of these campaigns to the brands/companies.
An analytical assignment leads to a good comparison between the two campaigns and critically discuss how campaigns have achieved (or otherwise) their objectives.
2000 words.
Good use of academic articles to support facts and information.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.