Attempt all the questions
Question1)
Explain international marketing research? Describe its significance in shaping marketing strategies of international firm.
Question2)
Explain in detail the barriers to international marketing of services.
Question3)
Write down the differences between the following:
(a) Direct channel and Indirect channel of international distribution.
(b) International Advertising and Sales Promotion.
Question4)
Explain phases in international product life cycle and product development process.
Question5)
Explain the following:
(a)EPRG Orientation
(b)Economic Environment
(c) Essentials of effective segmentation
(d) Exporting