Question 1) Answer all the questions:
(i) What is SWOT analysis?
(ii) What is Targeting?
(iii) What is smart planning?
(iv) ‘Event works as marketing tool’, How?
(v) How event is helpful in relationship building?
Question 2) Describe the various advantages that can be offered to a sponsor.
Question 3) What is event designing? Explain the concept with the help of any spot event.
Question 4) Explain the various types of customers.
Question 5) Answer all the questions:
i) Name tools of event planning.
ii) Explain Gantt chart in detail?
iii) What is conceptualization?
iv) Write down benefits of trade shows.
v) Write characteristics of an event.
Question 6) Explain 5 w’s of event planning.
Question 7) How market research is important for an event?
Question 8) Write down different tactics for successful event marketing.