Discussion Post: Marketing Management
From the videos What Is a Brand? and Understanding Why Brands Are Important, answer the following:
1) What is your favorite brand?
2) Name and describe five brand touchpoints using one touchpoint for each phase of the consumer buying process.
3) Explain why these are important to support the brand in each phase of the buying process.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.