Explain why such forecasting devices as moving averages


a. Explain why such forecasting devices as moving averages, weighted moving averages, and exponential smoothing are not well suited for data series that have trends ? What is the basic difference between a weighted moving average and exponential smoothing?

b. What three methods are used to determine the accuracy of any given forecasting method? How would you determine whether time-series regression or exponential smoothing is better in a specific application?

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Marketing Management: Explain why such forecasting devices as moving averages
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