Explain the measurement scales


Assignment:

Part 1

1. Read the journal article: The Ethics of Internet Research and this Part's lecture. In your own words, provide a summary of the article and add your own thoughts on how the Internet can affect the research process, including, but not limited to, ethics concerns.

2. Google's business model includes state-of-the art research. Pick a research study that Google's researchers have done from their list of Research Areas & Publication. What do you think about this research? Find details about related research to support your argument. Cite the studies in APA format.

Part 2

3. Find a scholarly research study from the Ashford University Library that uses measurement scales for data collection (such as in a survey). Explain the measurement scales that the study used, and evaluate them. Did you think the researchers made good decisions about the scales? Why or why not? Cite the study in APA format.

4. Find a scholarly research study from the Ashford University Library that uses surveys or interviews for data collection. Also read this Part's lecture before submitting your post. Cite the paper in APA format.

In your post:

Tell us what kind of survey or interview the study uses (e.g., self-administered interviewing, face-to-face interviewing, phone interviewing, etc.)

Determine whether you think the chosen type of survey or interview was a good choice for the research.

Explain how the chosen method compares to other types of surveys and interviews.

https://library.ashford.edu/index.aspx

Part 3

5. Using one of the Data Access Tools from the United States Census Bureau, choose some interesting census data and perform a qualitative analysis on it in order to answer a question you want to answer with the data. Do not just copy and paste or summarize the data that you find. Use an appropriate qualitative analysis technique and provide your thought process behind the technique you chose (e.g., why did you choose it?), as well as the results of your analysis. Use this Part's lecture to aid your analysis. Cite the data source that you chose in APA format.

6. Observe some people doing something for about 15 minutes. You could do it almost anywhere: in a store, at work, or even at home if you live with other people! Before you begin, think about a question you want to answer, such as "Where do customers go after they enter this store?" or "How do people act when they are in their offices?"
In your post:

Write up your experience and any context that would be important for us to understand. (Where were you? How many people were present? What time of day was it? What did you learn about your question?)

Tell us the question you wanted to answer, and what you saw when you performed your observations. Please keep the discussion anonymous in order to protect the privacy of the people you observed.

Part 4

7. Using one of the Data Access Tools from the United States Census Bureau, choose some interesting census data and perform a statistical analysis on it in order to answer a question you want to answer with the data. Do not just copy and paste or summarize the data that you find. Use an appropriate statistical tool and provide your thought process behind the tool you chose as as well as the results of your statistical analysis. Use this Part's lecture to aid your analysis. Cite the data source that you chose in APA format.

Part 5

8. Find a presentation of interest on TED and critique its content, visuals, and the presenter's skills (if applicable). Use this Part's lecture to aid your analysis. Provide a citation to the presentation in APA format.

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