As you start to explore creative strategies geared toward your brand customer segments, you want to get your colleagues' opinions of the importance of understanding a brand's personality and the customer buying process.
Discuss the following between 400-600 words (Toyota brand):
• Why do you think that it is important that the brand's attributes and personality match up with the target customer market(s)?
• Share with your colleagues a draft of a slogan that would match your target market.
• Explain the customer buying process.
• Share with your colleagues how you plan for your marketing message to affect your customer's buying behavior.