Explain the customer buying process

Discussion:

As you start to explore creative strategies geared toward your brand customer segments, you want to get your colleagues' opinions of the importance of understanding a brand's personality and the customer buying process.

Discuss the following between 400-600 words (Toyota brand):

• Why do you think that it is important that the brand's attributes and personality match up with the target customer market(s)?

• Share with your colleagues a draft of a slogan that would match your target market.

• Explain the customer buying process.

• Share with your colleagues how you plan for your marketing message to affect your customer's buying behavior.

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Other Management: Explain the customer buying process
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