Explain the concept of television programming sponsorship-


1. Explain the concept of television programming sponsorship. Choose an example of such sponsorship to illustrate why an organization might engage with this form of communications. Discuss sponsorship practice in terms of the dangers of ambush marketing.

2. Explain how the effectiveness of sponsorship can be evaluated. Illustrate your answer with actual instances you are aware of.

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Marketing Management: Explain the concept of television programming sponsorship-
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