Explain the characteristics that distinguish advertising, Marketing Management

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Explain the characteristics that distinguish advertising

1. Explain the characteristics that distinguish advertising from other elements of the marketing communications mix. In particular highlight the differences between advertising and publicity.

2. Distinguish between business, marketing and advertising objectives by using examples of your choice. Discuss the requirement to be SMART with advertising objectives.

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Marketing Management: Explain the characteristics that distinguish advertising

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Marketing Management: Explain the characteristics that distinguish advertising

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