Explain of how to analyze Internet/Web communication
By analyzing the "About Us" section or a "Press Release" section of a website there is the need to:
Identify the Web site, the message that it wants to communicate, the sender, and the perceived receiver.
Analyze the integrated business communication.
Assess the media richness of the section.
Describe how the message is framed.
Identify opinion leaders.
Make recommendations for improving word choice and communication strategy