Assignment: Marketing Environment
Using an organization of your choice write a report that explains how marketing environment affect or could affect firms in building and maintaining relationship with customers.
(i) Micro-environmental forces comprise internal factors that have a direct and specific impact on the marketing operations of a company. Explain micro-environmental factors that could affect the company's ability to serve its customers.
(ii) Explain the five macro-environment forces that would affect the success of its marketing activities and explain how marketers should respond to each of the macro-environment forces.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.