Project Assignment- A/B Split Landing Page Test Plan
In this two-part assignment, you will create a plan for an A/B split landing page test for your selected client.
Part One:
In this assignment, you will review testing in terms of A/B split tests for landing pages.
Based on the information provided by the different Google Analytics reports complete the following:
Create a plan for an A/B split landing page test. In a 4 - 6 page plan, complete the following:
• Explain how you will modify the landing page and its elements.
• Examine the impact the modification of the page and its elements will have-or does have-on the statistics.
• Determine what advantages the modifications will provide the client over the competition (identify at least two competitors)
Part Two
Once the plan is completed, create one A/B and one multivariate test for your client's Web site and support your statements with your rationale.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.