Select a name for your company that begins with your company letter and use this name to identify your company. For this assignment you will prepare a memo (800-1200 words) discussing your strategy using the following discussion points.
1. Describe your strategic approach and how it will set your company apart from your competition to give you a competitive advantage.
2. Explain how you will execute your strategic approach.
3. Detail what methods you will employ to monitor the effectiveness of your strategic approach and the frequency of these methods.
4. Discuss your Business Model.
5. Explain why your strategy will be successful enough to take business away from your competition.