Singapore Airlines. Stella Artois
1. Explain how the imagery of the ad communicates the product to the consumer?
2. Explain how the imagery could insult or upset consumers in other cultures and why?
3. Explain if there are any sexual overtones in this ad and why this ad would work better in some cultures?
4. How can this ad affect the service's perceived quality?
Part 2
1. Explain how the imagery of the ad communicates the product to the consumer?
2. Explain how the imagery could insult or upset consumers in other cultures and why?
3. Explain if there are any sexual overtones in this ad and why this ad would work better in some cultures?
4. How can this ad affect the service's perceived quality?
Assignment Checklist:
1. Explain how the imagery of the ad communicates the product to the consumer?
2. Explain how the imagery would insult or upset other cultures and why?
3. Explain if there are any sexual overtones in this ad and why this ad would work better in some cultures?
4. Explain how this ad can affect the service's perceived quality?
5. Discuss the behavior of consumers based on how producers represent their products.