Assignment
Upon successful completion of this module, you will be able to:
1. explain how social media can help marketing.
2. describe ways in which companies use social media to reach consumers.
3. foster an ability to observe other people's response and find ways to influence their responses the most.
Activities in This Module
1. Before you plunge into the details for each of the steps in this module, skim through the headings of all the steps below to estimate the scope of the tasks you need to perform to achieve the learning objectives.
2. Estimate the time it would take to go through all the steps.
3. Identify deadline(s) and give yourself sufficient time to finish it - at least twice the estimated time.
4. Go through all the steps below to achieve the learning objectives.
Step 1: Read carefully the instruction for "Public Relations Campaign Using Social media" Activity.
Attached Files:
• IC - PR Campaign Using Social Media.docx (748.004 KB)
Step 2: Watch video about "Generation Like," and write a report.
1. Watch PBS Frontline TV program, "Generation Like," to learn how companies use social media.
2. Write key takeaways in about half a page in word document with your name and title noticeably visible at the top of the essay.
3. This essay has to be submitted together with another essay you need to write in Step 4a or Step 4b.
4. Deadline: See step 5.
Step 4: Submit the assignment by the deadline to the submission site below.
1. No email submission will be accepted; submit below online
2. Format: 1" margin in all side, 12 font size, Times New Roman, and single space, saved in Word or PDF file.
3. Both Part 1 and Part 2 are part of one assignment, so they should be combined and submitted as one body with Part 1 appearing first and Part 2, last.
4. See below for the summary of the deliverables.
1. (Part 1): A short report on key lessons from the video in half a page. Everyone should do it whether or not you have social media account.
2. (Part 2 for Step 3-1): A Short report on your observation of your friends' responses on the shared post in half a page. This is one of the observational research methods. In the essay, you also need to discuss (1) why you think your friends responded to your post in the way they did, (2) if the responses are what you expected before you shared the post, and (3) why or why not.
1. Appendix:
1. The printout that shows evidence of your having liked and follows MRC social media page (not a particular post).
2. The printout that shows the page of social media site showing evidence that you shared at least one post with your friends
3. (Part 2 for Step 3-2): This is only for those who opted to do Step 3-2. If you are doing Step 3-1, do not submit this.
1. One page essay about the case study as described in Step 3-2. There must be a full citation under reference section per instruction in Step 3-2.
2. Appendix: a copy of the article.
5. Prepare Part 1 and Part 2 in one document, saved with MS Word or PDF file.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Campaign-Using-Social-Media.rar