Discussion Post: Marketing
Healthcare, like other industries, requires consumer feedback. That feedback is used as part of their reimbursement criteria. As a result, healthcare is experiencing an increase in the use of social media for reviews and feedback. For your Competency Discussion, review two or three consumer review sites, including one dedicated to healthcare practitioners and facilities (i.e., Yelp, RateMDs, Healthgrades).
Next, consider the impact reviews and social media could have on your health institution's bottom line. Then, reflect on how sites like these could affect how you, as a healthcare administrator and leader, market to your target audience. Finally, think about what your strategy would be for managing consumer reviews on your own healthcare site.
To begin this Competency and meet your required engagement, post in the Discussion area a brief description of the consumer review websites you reviewed. Next, describe the impact reviews and social media could have on your health institution's bottom line. Then, explain how sites like these could affect you, as a healthcare administrator and leader, market to your target audience. Finally, explain what your strategy would be for managing consumer reviews on your own healthcare site.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.