Ping Golf is a manufacturer of golf clubs located in Phoenix. The company has about 900 employees. Ping strives to be the leader in everything in its industry, including service. Ping's employees work for the company because of its commitment to greatness, achieving the best, and finding perfection.
Questions
1. Explain how quality control can be used as a marketing tool in Ping's case
2. Why might quality control affect the amount of financing that is needed?
3. How do the job responsibilities at Ping Golf relate to the company's efforts to achieve perfection and quality control?