Assignment:
This assignment is completely optional and is worth up to 30 extra credit points. You may receive up to 6 points per article write-up. Each student can submit up to 5 write-ups (for total of 30 points).
This assignment involves TWO components:
1. FIND and PRINT an article that discusses ONE of the concepts described below. This article MUST be timely (in the last 2 years) and be published in a business publication (e.g. Time, Newsweek, Wall Street Journal, HBR, Business Week, Fast Company, Forbes, Fortune, Inc Magazine, Entrepreneur)..
• Please note that you may only turn in ONE article PER Concept. In other words, you cannot submit multiple articles/write-ups on the same concept.
2. Write a one-page paper that contains the following two sections:
a. Paragraph One: Briefly summarize the article. Do NOT plagiarize the article. The summary needs to be in your own words.
b. Paragraph Two: Briefly describe which concept you believe is represented in the article. Include a description of the concept as well as why you believe the article represents that concept.
This extra credit assignment will be GRADED and must be TYPED. Use full sentences and please check your spelling and grammar. The MAXIMUM page length is 1 page per article.
CONCEPTS:
• Product Types (Convenience, Shopping, Specialty, Unsought)
• Branding
• Packaging
• Product Warranties
• Product Lines and Mixes
• Global Issues Related to Product Development, Branding, or Packaging
• New Product Development Process
• Product Life Cycles
• Diffusion of Innovation
• How Services Differ from Goods
• Service Quality
• Relationship Marketing
• Nonprofit Organization Marketing
• Pricing Issues
• Market Segmentation
• Target Market Strategies
• The Marketing Research Process
• Supply Chain Functions (Specialization, Overcoming Discrepancies, Contact Efficiency)
• Channel Strategy Decisions (Factors Affecting Channel Choice)
• Levels of Distribution Intensity
• Managing Channel Relationships (Channel Power, Control, Conflict)
• Managing the Logistical Components of the Supply Chain
• Trends in Supply Chain Management
• Global Issues in Distribution
• Classification and Major Types of Retail Operations
• Franchising
• Nonstore Retailing
• Retailing Mix