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Example of ambush marketing

Question 1. Define and give an example of ambush marketing. Why is ambush marketing such a threat to legitimate sponsors? What defense would you take against ambush marketing tactics as a sports marketer?

Question 2. Provide examples of how technology has increased the ticket prices of professional sporting events. Support your examples from a cost perspective.

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Marketing Management: Example of ambush marketing

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Marketing Management: Example of ambush marketing

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