StrategicMarketing
This project offers you the opportunity to critically examine the process of designing a specific sales plan for business to business sales and how to generally manage a sales team. You are encouraged to select a product example that is relevant to your real-world organizational experience, so that you can directly apply the knowledge and insights gained through the project to your professional work. You need to select a product or service that is to be sold to a business, not the individual consumer. The focus of this project is specific to sales, but aspects of the project apply to the marketing field as a whole.
PART ONE
Select a company that offers a product or service that could be sold to businesses. Write one to two pages of text clearly describing the product or service to be sold. Include specific points on what the product or service is, what is included, any bulk or volume purchase aspects, any different models or levels of this as well as additional points to this product in the sale of it.
PART TWO
In an additional page to your previous paper identify and detail characteristics needed to be prospective business buyers of this product. They should be SLIM:
• Size - have enough volume of customers to warrant your product or service
• Location - be located where your product or service can reach them
• Interest - potentially have the desire to purchase
• Money - have enough financial resources to afford your product or service
The paper should be written in APA format. 3 pages minimum.