Social Media Competitive Analysis and Social Media Marketing Plan (20 points)" Please respond to the following:
• Read the article titled "30 Tips on Using Social Media for Competitive Analysis", located here. Next, select the top-three tips that you would use to conduct social media competitive analysis for a small company of your choice. Explain your rationale.
• Examine the importance of developing a solid marketing plan in executing social media marketing activities within a company. Provide an example showing such importance to support your response.